Transwestern appoints Doug Prickett head of investment analytics and research

Doug Prickett

Transwestern announced that Doug Prickett, CRE, has been named senior managing director of investments and analytics. Based in Dallas, Prickett brings more than three decades of industry experience to the company.

In this role, Prickett will lead research efforts for the Transwestern organization, developing advanced analytics and using cutting-edge technologies to guide and support real estate investment strategy, market and asset selection, underwriting, portfolio management and workplace solutions for Transwestern and its clients.

Prickett’s oversight encompasses all three companies—Transwestern Investment Group, Transwestern Real Estate Services and Transwestern Development Company—as each business further enhances its strategic use of proprietary data and sophisticated analysis to address real estate challenges and pursue opportunities that deliver value to investors, owners and users of commercial real estate.

“Our organization’s broad platform positions us to anticipate market conditions and target investment activities by combining local expertise, proprietary data and advanced research tools to evaluate—at a granular level—dozens of important market characteristics, including demographics, supply and demand, transactions and volatility,” said Charles Hazen, president of Transwestern Investment Group. “Doug’s deep market knowledge and proven success at applying data analytics to the investment process make him an exceptional fit for this role, and he will be an immediate asset to all of the Transwestern’s clients.”

Prickett comes to Transwestern following senior roles at Lionstone Investments, REIX Corp. and Archon Group/Goldman Sachs. His breadth of expertise working with institutional and non-institutional clients spans investment strategy, capital sourcing, brokerage, site selection, underwriting and feasibility analysis. He is also the co-founder of Strongside Financial Group, a diversified platform aligning capital with Qualified Opportunity Zone businesses and property for tax-advantaged investing.

Prickett’s active involvement in economic and industry organizations at both the national and local level, including the Urban Land Institute’s Research Forum and the Dallas Association for Business Economics, complements his career. He has earned designations from the Counselors of Real Estate, the CCIM Institute and the Appraisal Institute, and has been named a Homer Hoyt Fellow. He will serve on Transwestern’s Executive Committee and Board of Directors.

“The wide array information and analytical tools available today makes it imperative that we are looking at the right variables, through the right lens, when interpreting data for team members and clients,” said Prickett. “Transwestern’s historical knowledge over many economic cycles, as well as the strength of its national research team and collaborative culture, give the organization a distinct advantage when advising clients—whether they are landlords and tenants exploring space utilization, or real estate investors looking to acquire assets in the most durable markets.”